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	<title>Greenhouse Project Ltd, design studio</title>
	<atom:link href="http://www.greenhouseproject.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.greenhouseproject.com</link>
	<description>Design Green for a Better Tomorrow</description>
	<lastBuildDate>Tue, 22 Nov 2011 05:07:07 +0000</lastBuildDate>
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		<title>Lelo</title>
		<link>http://www.greenhouseproject.com/#pe=/3033/</link>
		<comments>http://www.greenhouseproject.com/3033/#comments</comments>
		<pubDate>Wed, 16 Nov 2011 03:21:07 +0000</pubDate>
		<dc:creator>greenhouse</dc:creator>
				<category><![CDATA[Projects]]></category>
		<category><![CDATA[adult product]]></category>
		<category><![CDATA[animation]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[GHP]]></category>
		<category><![CDATA[Greenhouse Project]]></category>
		<category><![CDATA[luxury products]]></category>
		<category><![CDATA[motion graphics]]></category>
		<category><![CDATA[Paul Gonzalez]]></category>

		<guid isPermaLink="false">http://www.greenhouseproject.com/?p=3033</guid>
		<description><![CDATA[Lelo is a Swedish company that is the world’s leader designer brand for intimate lifestyle products. All Lelo’s product lines apply a commitment to quality, design and innovation using cutting-edge technology. GHP has been asked to design a promotional sales video for the professional sector. The video is a usage guide for the main products [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.lelo.com">Lelo</a> is a Swedish company that is the world’s leader designer brand for intimate lifestyle products. All Lelo’s product lines apply a commitment to quality, design and innovation using cutting-edge technology. <strong>GHP </strong>has been asked to design a promotional sales video for the professional sector. The video is a usage guide for the main products of their portfolio. Using motion graphics, GHP has designed an elegant and sensible video according to the products.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>ZKR Web</title>
		<link>http://www.greenhouseproject.com/#pe=/3035/</link>
		<comments>http://www.greenhouseproject.com/3035/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 09:18:37 +0000</pubDate>
		<dc:creator>greenhouse</dc:creator>
				<category><![CDATA[Projects]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[design studio]]></category>
		<category><![CDATA[GHP]]></category>
		<category><![CDATA[Greenhouse Project]]></category>
		<category><![CDATA[Pablo Aguilera]]></category>
		<category><![CDATA[Paul Gonzalez]]></category>
		<category><![CDATA[product]]></category>
		<category><![CDATA[Sara Abad]]></category>
		<category><![CDATA[Shanghai]]></category>
		<category><![CDATA[trading]]></category>
		<category><![CDATA[visual identity]]></category>
		<category><![CDATA[wbsite]]></category>

		<guid isPermaLink="false">http://www.greenhouseproject.com/?p=3035</guid>
		<description><![CDATA[As a key part of the Corporate Identity project for ZKR, GHP has designed the new website. In an elegant and contemporary style, the website communicates the company’s values of experience, success and strategic positioning in China. This website design projects its contents with a strong visual presence to highlight ZKR’s corporate identity. Another strength [...]]]></description>
			<content:encoded><![CDATA[<p>As a key part of the Corporate Identity project for <strong>ZKR</strong>, <strong>GHP</strong> has designed the new website. In an elegant and contemporary style, the website communicates the company’s values of experience, success and strategic positioning in China. This website design projects its contents with a strong visual presence to highlight ZKR’s corporate identity. Another strength of the site is its intuitive structure and navigation that makes it very comfortable for the user.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Arcade</title>
		<link>http://www.greenhouseproject.com/#pe=/3028/</link>
		<comments>http://www.greenhouseproject.com/3028/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 08:24:23 +0000</pubDate>
		<dc:creator>greenhouse</dc:creator>
				<category><![CDATA[Projects]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[design studio]]></category>
		<category><![CDATA[GHP]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Greenhouse Project]]></category>
		<category><![CDATA[interior design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[Pablo Aguilera]]></category>
		<category><![CDATA[Paul Gonzalez]]></category>
		<category><![CDATA[Sara Abad]]></category>
		<category><![CDATA[Shanghai]]></category>
		<category><![CDATA[visual identity]]></category>

		<guid isPermaLink="false">http://www.greenhouseproject.com/?p=3028</guid>
		<description><![CDATA[Arcade is a new cocktail/lounge Bar in Shanghai. Located in the more exciting area of bars in the city, Fuxing Rd cross Yongfu Rd, this venue will be a reference in the Shanghainese night scene. GHP with Ados Architects have been in charge of the design based on the concept Arcade. Various unique installations have [...]]]></description>
			<content:encoded><![CDATA[<p><strong><a href="http://www.arcade-sh.com/">Arcade</a></strong> is a new cocktail/lounge Bar in Shanghai. Located in the more exciting area of bars in the city, Fuxing Rd cross Yongfu Rd, this venue will be a reference in the Shanghainese night scene. <strong>GHP</strong> with <strong>Ados Architects</strong> have been in charge of the design based on the concept Arcade. Various unique installations have been conceived to make the difference.</p>
<p>It’s under construction, so right now we just can show some pictures.</p>
<p>Stay tuned to see the final result.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>GHP WELCOMES A NEW TEAM MEMBER ABOARD</title>
		<link>http://www.greenhouseproject.com/#ne=/2778/</link>
		<comments>http://www.greenhouseproject.com/2778/#comments</comments>
		<pubDate>Thu, 12 May 2011 05:28:23 +0000</pubDate>
		<dc:creator>greenhouse</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[after effects]]></category>
		<category><![CDATA[animation]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[Barcelona]]></category>
		<category><![CDATA[broadcasting]]></category>
		<category><![CDATA[Brussels]]></category>
		<category><![CDATA[carbonara]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[corporative video 3D]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[exhibition]]></category>
		<category><![CDATA[film]]></category>
		<category><![CDATA[final cut]]></category>
		<category><![CDATA[GHP]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Greenhouse Project]]></category>
		<category><![CDATA[interactive installations]]></category>
		<category><![CDATA[interior design]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[Italy]]></category>
		<category><![CDATA[Liege]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[madrid]]></category>
		<category><![CDATA[Milan]]></category>
		<category><![CDATA[motion graphics]]></category>
		<category><![CDATA[museum]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Naples]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[new technologies]]></category>
		<category><![CDATA[Pablo Aguilera]]></category>
		<category><![CDATA[painting]]></category>
		<category><![CDATA[Paul Gonzalez]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[product design]]></category>
		<category><![CDATA[Sara Abad]]></category>
		<category><![CDATA[Spain]]></category>
		<category><![CDATA[t-shirt]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[video games]]></category>
		<category><![CDATA[visual identity]]></category>
		<category><![CDATA[visuals]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.greenhouseproject.com/?p=2778</guid>
		<description><![CDATA[TRANSOCEANIC PRODUCT DESIGNER]]></description>
			<content:encoded><![CDATA[<p>Eugenio Altieri, born in Naples in 1982. Curious by nature, he soon moved abroad to study in London, Brussels, Liege and Milan, where he settled to complete his Product Design training at <a href="http://www.english.polimi.it/" target="_blank">Politecnico di Milano</a>. With an assorted working experience at a lab, chemical institute, museum, theatre and a recording studio, he continued his professional career at <a href="http://www.contattodesign.com/" target="_blank">Contatto Design</a>, <a href="http://www.intradel.be/" target="_blank">Intradel</a> and participated at the <a href="http://it.paperblog.com/80410-wejustmake-company-al-fuorisalone-con-altrosguardo-9138/" target="_blank">2010 Milan Design Week</a> presenting a personal project. Now at GHP he is in charge of the product development and technical design. His first project in the studio has been to create new pieces for the successful GHP Unlock Series.</p>
<p>Eugenio likes drawing and painting, animation, music, travel and meet people. &#8220;Sometimes I paint, sometimes I produce music, sometimes I&#8217;m a videomaker, and sometimes I&#8217;m also a designer. But I always try to be Eugenio.&#8221; Eugenio says that his creativity is a inheritance from his grandfather. &#8220;He is 86 years old and still works as a freelance. People call him to develop specific projects, of course he just pick those that more motivate him. My grandpa is a multidisciplinary creative person, he is a painter, sculptor, director, teacher and poet. He is my reference for everything, when I am working in a project I always tell myself, what would my grandpa do?&#8221;.</p>
<p>Huge believes that Contemporary design must  be a mix of manual and industrial work, with the human touch and its imperfections. If not, we are talking of just an object. &#8220;This is how you kill the industrial design.&#8221; He always approaches his designs as a conceptual pencil drawing on a paper, so he can understand the shape, material, mechanisms and it is after this that he turns on his computer. Eugenio loves natural and simple materials like wood, paper, carton boards, etc. since they &#8220;bring warmer feelings and mainly because the designs must be sustainable. Designers have the responsibility to create not just cool things, we have to think in the full life cycle of our creations. What happens to a product when his death arrives?&#8221;</p>
<p>Eugenio is very self assured. He says he makes the best carbonara pasta in town.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>IPHONE &amp; IPAD WALLPAPERS</title>
		<link>http://www.greenhouseproject.com/#ne=/2735/</link>
		<comments>http://www.greenhouseproject.com/2735/#comments</comments>
		<pubDate>Wed, 20 Apr 2011 11:15:40 +0000</pubDate>
		<dc:creator>greenhouse</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[GHP]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Greenhouse Project]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[ipad wallpaper]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[iphone wallpaper]]></category>
		<category><![CDATA[math]]></category>
		<category><![CDATA[rainbow]]></category>

		<guid isPermaLink="false">http://www.greenhouseproject.com/?p=2735</guid>
		<description><![CDATA[INSPIRED BY THE MONTH OF RAINBOWS AND MATH AWARENESS]]></description>
			<content:encoded><![CDATA[<p>You can smell it in the air. A fresh batch of wallpapers for iphone and ipads.</p>
<p>It is the month of acid rainbows, direct messages and <a href="http://www.mathaware.org" target="_blank">math awareness</a>.</p>
<p>ACID RAINBOW_tablet</p>
<p>ACID RAINBOW_3gphone</p>
<p><a href="http://www.greenhouseproject.com/wp-content/uploads/ghp_maths_tablet.png" target="_blank">MATH AWARENESS MONTH_tablet</a></p>
<p><a href="http://www.greenhouseproject.com/wp-content/uploads/ghp_maths_3gphone.png" target="_blank">MATH AWARENESS MONTH_3gphone</a></p>
<p><a href="http://www.greenhouseproject.com/wp-content/uploads/ghp_notacrime_tablet.png" target="_blank">NOT A CRIME_tablet</a></p>
<p><a href="http://www.greenhouseproject.com/wp-content/uploads/ghp_notacrime_3gphone.png" target="_blank">NOT A CRIME_3gphone</a></p>
]]></content:encoded>
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		</item>
		<item>
		<title>SHORT EXPO FILM PREMIERE</title>
		<link>http://www.greenhouseproject.com/#pe=/2894/</link>
		<comments>http://www.greenhouseproject.com/2894/#comments</comments>
		<pubDate>Tue, 19 Apr 2011 13:51:55 +0000</pubDate>
		<dc:creator>greenhouse</dc:creator>
				<category><![CDATA[Projects]]></category>
		<category><![CDATA[bigas luna]]></category>
		<category><![CDATA[EXPO]]></category>
		<category><![CDATA[Expo 2010]]></category>
		<category><![CDATA[EXPO SHANGHAI 2010]]></category>
		<category><![CDATA[GHP]]></category>
		<category><![CDATA[Greenhouse Project]]></category>
		<category><![CDATA[isabel coixet]]></category>
		<category><![CDATA[memoria]]></category>
		<category><![CDATA[miguelin]]></category>
		<category><![CDATA[Pabellon cesto]]></category>
		<category><![CDATA[Pabellon de España]]></category>
		<category><![CDATA[patino]]></category>
		<category><![CDATA[Paul Gonzalez]]></category>
		<category><![CDATA[pedro molina]]></category>
		<category><![CDATA[Seei]]></category>
		<category><![CDATA[Shanghai]]></category>
		<category><![CDATA[Spain]]></category>
		<category><![CDATA[Spanish Pavilion]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.greenhouseproject.com/?p=2894</guid>
		<description><![CDATA[GHP Studio created this visual summary of the daily pulse of the Spanish Pavilion at the Universal Expo in Shanghai. The footage shows in a dynamic way the rivers of people visiting the pavilion, which reached over 7 million visitors, as well as the contents and showcases enclosed. It was a pleasure to shoot at [...]]]></description>
			<content:encoded><![CDATA[<p><strong>GHP Studio</strong> created this visual summary of the daily pulse of the <a href="http://www.expo-int.com" target="_blank"><strong>Spanish Pavilion</strong> at the <strong>Universal Expo</strong></a> in <strong>Shanghai</strong>. The footage shows in a dynamic way the rivers of people visiting the pavilion, which reached over 7 million visitors, as well as the contents and showcases enclosed. It was a pleasure to shoot at the beautiful wicker-skin building, designed by <a href="http://www.mirallestagliabue.com/project.asp?id=131" target="_blank">Benedetta Tagliabue / Studio EMBT</a> that received day after day its devoted personnel and thousands of curious visitors of all nationalities and ages. <strong>GHP</strong> directed and produced the film, and <strong>Paul Gonzalez</strong>, our Art Director composed the track that guides you through the different rhythms and moods.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>MINI FILM FESTIVAL</title>
		<link>http://www.greenhouseproject.com/#pe=/2784/</link>
		<comments>http://www.greenhouseproject.com/2784/#comments</comments>
		<pubDate>Tue, 19 Apr 2011 13:06:56 +0000</pubDate>
		<dc:creator>greenhouse</dc:creator>
				<category><![CDATA[Projects]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[3d]]></category>
		<category><![CDATA[after effects]]></category>
		<category><![CDATA[animation]]></category>
		<category><![CDATA[art direction]]></category>
		<category><![CDATA[Art+]]></category>
		<category><![CDATA[Barcelona]]></category>
		<category><![CDATA[broadcasting]]></category>
		<category><![CDATA[catering]]></category>
		<category><![CDATA[China]]></category>
		<category><![CDATA[Chinese art]]></category>
		<category><![CDATA[corporative video]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[design studio]]></category>
		<category><![CDATA[documentary]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[eugenio altieri]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[exhibition]]></category>
		<category><![CDATA[exhibition film]]></category>
		<category><![CDATA[final cut]]></category>
		<category><![CDATA[GHP]]></category>
		<category><![CDATA[graphic design]]></category>
		<category><![CDATA[Greenhouse Project]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[interactive installation]]></category>
		<category><![CDATA[interior design]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[Italy]]></category>
		<category><![CDATA[library]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[madrid]]></category>
		<category><![CDATA[main title credits]]></category>
		<category><![CDATA[media production]]></category>
		<category><![CDATA[Milan]]></category>
		<category><![CDATA[motion]]></category>
		<category><![CDATA[motion graphics]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Naples]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[new technologies]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[Pablo Aguilera]]></category>
		<category><![CDATA[Paul Gonzalez]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[Post-production]]></category>
		<category><![CDATA[producer]]></category>
		<category><![CDATA[product design]]></category>
		<category><![CDATA[Sara Abad]]></category>
		<category><![CDATA[Shanghai]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Spain]]></category>
		<category><![CDATA[t-shirt]]></category>
		<category><![CDATA[tactic design]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[travel]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[video games]]></category>
		<category><![CDATA[visual identity]]></category>
		<category><![CDATA[visuals]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://www.greenhouseproject.com/?p=2784</guid>
		<description><![CDATA[GHP loves to be involved in the cultural activities that take place in its city. And this one really moves us. Greenhouse Project is an official sponsor of this twice-a-year film festival, directed by Marcin Gajewski, that shows International and local films united by a single subject that will change at each edition. The subject [...]]]></description>
			<content:encoded><![CDATA[<p><strong>GHP</strong> loves to be involved in the cultural activities that take place in its city. And this one really moves us. <strong>Greenhouse Project</strong> is an official sponsor of this twice-a-year film festival, directed by <strong><a href="http://www.marcingajewski.com/" target="_blank">Marcin Gajewski</a></strong>, that shows International and local films united by a single subject that will change at each edition. The subject for its part one is architecture. The Festival will be held on <strong>April 23rd &amp; 24th 2011 </strong>at the <strong><a href="http://www.dutchdesignworkspace.com" target="_blank">Dutch Design Work Space</a> </strong>in Shanghai.</p>
<p><strong>GHP </strong>has participated in the Festival in different ways, designing the official activity program booklet, official poster and the video header for night time and day time. Of course, <strong>GHP</strong> will also be there helping to manage the event and having a great time.</p>
<p>For more information please visit <strong><a href="http://www.minifilmfestival.org/" target="_blank">Mini Film Festival</a></strong> website.</p>
]]></content:encoded>
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		<item>
		<title>THE NUT AT LUNE</title>
		<link>http://www.greenhouseproject.com/#ne=/2748/</link>
		<comments>http://www.greenhouseproject.com/2748/#comments</comments>
		<pubDate>Tue, 19 Apr 2011 10:31:03 +0000</pubDate>
		<dc:creator>greenhouse</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[GHP]]></category>
		<category><![CDATA[Greenhouse Project]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[lune]]></category>
		<category><![CDATA[Marcin Gajewski]]></category>
		<category><![CDATA[Martino Butti]]></category>
		<category><![CDATA[Shanghai]]></category>
		<category><![CDATA[soundinner]]></category>
		<category><![CDATA[the nut]]></category>
		<category><![CDATA[undercoverable]]></category>

		<guid isPermaLink="false">http://www.greenhouseproject.com/?p=2748</guid>
		<description><![CDATA[STILL ROCKING ITS SHELL OUT]]></description>
			<content:encoded><![CDATA[<p>Since we left the usual venue, <strong>The Nut</strong> has been hibernating until two weeks ago. We were very hungry so we went hunting. Where? to <strong>Lune</strong>. Why? because we were antsy and Nut-lovers needed some poking. How? well, with our usual hunting tools: live music sets, moving images and the warmth of a celebrating diverse community.</p>
<p>The theme for this gathering was &#8220;Tomorrow will be like today&#8221;. No vertigo, thanks. Just a white lie.</p>
<p>The Nut contacted all the Nut Lovers to meet at this fresh club in Shanghai on February 25th to enjoy with video installations, live music by <strong>DJ Undercoverable</strong>, <strong>Mr. White</strong> (A.K.A. <a href="http://www.marcingajewski.com" target="_blank">Marcin Gajewski</a>) and <strong><a href="http://www.soundinner.com" target="_blank">Soundinner</a></strong> and catching up with others. With time, The Nut has become more than a creative venue, it has become a community seeking new initiatives and creative people in Shanghai. The Nut plans to continue carrying out gatherings in Shanghai for its eclectic loyal public.</p>
<p>We say see-you-soon to <strong>Martino Butti</strong>, co-founder of The Nut, now back in his hometown in Italy, starting an ambitious project organizing music festivals.</p>
<p>Did you miss it? Did you love it? Either way you can download now the <strong>playlist</strong> from DJ Undercover&#8217; set. <a href="http://www.greenhouseproject.com/Lune_SET_part%201.mp3" target="_blank">Part 1</a>, <a href="http://www.greenhouseproject.com/Lune_SET_part%202.mp3" target="_blank">Part 2</a> &amp; <a href="http://www.greenhouseproject.com/Lune_SET_part%203.mp3" target="_blank">Part 3</a>.</p>
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		<title>GOODBYE SATOSHI KON</title>
		<link>http://www.greenhouseproject.com/#ne=/2744/</link>
		<comments>http://www.greenhouseproject.com/2744/#comments</comments>
		<pubDate>Tue, 19 Apr 2011 09:28:57 +0000</pubDate>
		<dc:creator>greenhouse</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[akira]]></category>
		<category><![CDATA[anime]]></category>
		<category><![CDATA[design studio]]></category>
		<category><![CDATA[dreaming machine]]></category>
		<category><![CDATA[GHP]]></category>
		<category><![CDATA[Madhouse]]></category>
		<category><![CDATA[manga]]></category>
		<category><![CDATA[millennium actress. greenhouse project]]></category>
		<category><![CDATA[Otomo]]></category>
		<category><![CDATA[paprika]]></category>
		<category><![CDATA[roujin z]]></category>
		<category><![CDATA[Satoshi kon]]></category>
		<category><![CDATA[tokyo grandfathers]]></category>

		<guid isPermaLink="false">http://www.greenhouseproject.com/?p=2744</guid>
		<description><![CDATA[THE REDEEMING POWER OF DREAMS IN STORYBOARDS]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s been months since we lost <strong>Satoshi Kon</strong>, but still <strong>GHP Design Studio</strong> wanted to pay tribute to this brilliant creative mind.</p>
<p>Born in 1963 in Hokkaido, Mr. <strong>Kon</strong> became one of the most prominent Japanese filmmakers and comic-book artist. He drew a path that took him from illustration to become a manga artist and later on to work in animation.  Early on he met <strong><a href="http://www.akira2019.com/katsuhiro-otomo.htm" target="_blank">Katsuhiro Otomo</a></strong>, creator of revolutionary &#8221; Akira&#8221; , and became his assistant and with who he later collaborated in various projects such as as &#8220;World Apartment Horror&#8221; (1987) and &#8220;<a href="http://www.youtube.com/watch?v=ZH4K3OkRqL8" target="_blank">Roujin-Z</a>&#8221; (1991).</p>
<p>As his teacher, Mr. <strong>Kon</strong> is at the forefront of generation of Japanese animation directors. His work is a legacy of his mastery in combining the anime key imagery, such as futuristic landscapes, robots with a heart and the power of technology, with an emotional weight and intriguing narratives of down &#8211; to &#8211; earth depictions of Japanese traditions. His creative universe develops, mixing drawn and digital material, in the realm of ambiguity between dreams and reality,  where facts and fantasy become indistinguishable.</p>
<p><strong>Kon</strong> was recruited to direct for <a href="http://www.madhouse.co.jp" target="_blank">Madhouse</a> where he wrote and directed &#8220;<a href="http://www.youtube.com/watch?v=yn7U1KIGeuQ&amp;feature=fvsr" target="_blank">Paprika</a>&#8220;(2006) and &#8220;<a href="http://www.youtube.com/watch?v=vpGrD5wUzKE" target="_blank">Millennium Actress</a>&#8221; (2001) and also animated &#8220;<a href="http://www.youtube.com/watch?v=7Q6mcx2qF4Q" target="_blank">Tokyo Godfathers</a>&#8221; (2003). His untimely death came while finishing &#8220;The Dreaming Machine&#8221;, described in his own words as &#8220;a road movie for robots&#8221;, which will be released posthumously in 2011.</p>
<p>From the mouth of the storyteller: &#8221; When you are watching the film (Paprika), you sometimes feel like losing yourself, in whichever world you are watching, real or virtual. But after going back and forth between the real world and the virtual world, you eventually find your own identity through your own powers. Nobody can help you do this. You are ultimately the only person who can truly find a place where you know you belong.&#8221;</p>
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		<title>VISUAL IDENTITY FOR TAIKANG TERRACE</title>
		<link>http://www.greenhouseproject.com/#pe=/2775/</link>
		<comments>http://www.greenhouseproject.com/2775/#comments</comments>
		<pubDate>Mon, 18 Apr 2011 17:56:07 +0000</pubDate>
		<dc:creator>greenhouse</dc:creator>
				<category><![CDATA[Projects]]></category>
		<category><![CDATA[anken]]></category>
		<category><![CDATA[david san roman]]></category>
		<category><![CDATA[GHP]]></category>
		<category><![CDATA[Greenhouse Project]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[Shanghai]]></category>
		<category><![CDATA[Taikang]]></category>
		<category><![CDATA[Taikang Terrace]]></category>
		<category><![CDATA[Tianzi Fang]]></category>
		<category><![CDATA[TK Terrace]]></category>
		<category><![CDATA[visual identity]]></category>

		<guid isPermaLink="false">http://www.greenhouseproject.com/?p=2775</guid>
		<description><![CDATA[Greenhouse Project Design Studios created the visual identity for Taikang Terrace, a beautiful conversion of restored factories strung to create a new concept of shopping and food &#38; beverage. GHP designed a contemporary urban logo and its applications that emphasize the particular layered structure of the entertainment complex located in Tianzi Fang in Shanghai, where [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Greenhouse Project Design Studios</strong> created the visual identity for <strong><a href="http://www.taikangterrace.com" target="_blank">Taikang Terrace</a></strong>, a beautiful conversion of restored factories strung to create a new concept of shopping and food &amp; beverage.</p>
<p><strong>GHP</strong> designed a contemporary urban logo and its applications that emphasize the particular layered structure of the entertainment complex located in <strong>Tianzi Fang</strong> in Shanghai, where retail and dining spaces are distributed on different floors and terraces are green areas open to the public. The notion of terraces inspired us to incorporate an abstraction of the building design into the logo to highlight the iconic layout, practice and personality  of <strong>Taikang Terrace</strong>. This powerful association between the design and the visual identity of the building will settle in the memory of the public.</p>
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